How to Communicate Uncomfortable Topics to Clients
By Outstanding Pet Care Learning Center
Due to the emotional nature of our business and the fears that pet parents often have when leaving their pet, it’s important we do whatever we can to communicate the most positive and informative messaging possible. Unfortunately, it’s sometimes important that we communicate uncomfortable topics that will benefit our clients. Some examples of topics that you or your staff may have to face include canine cough, canine influenza, dog day care, puppy warts, grooming, lodging for older pets, and even topics that might seem as simple as what to expect when lodging your pet.
Miscommunication or not communicating proper information can reflect poorly on the best pet care providers. More often than not, a furry guest has a wonderful stay with you and your team; there were no negative issues and you loved having them stay with you. Then, the owner is worried sick because her furry best friend starts coughing a few days later. The pet parent never imagined it was possible for their pet to come down with something as common or harmless as the human cold. She imagines the worst. Having great information can turn her fears into a calm understanding.
It’s also very common to clearly explain something to a client at check out and just hours or days later they contact you again with similar questions. This is all too common in our businesses as pet parents’ lives are full of distractions. At that very moment, your information might not be the most important to them. Therefore, they cannot retain everything you’re saying—regardless of how important it actually is.
Having a well-trained human, either managers or possibly staff members, communicate important information is wonderful as it provides the emotional connection that humans relate to. Having additional tools will help clients from missing valuable information. It’s helpful to have back up documentation from an outside credible source to compliment your verbal explanation.
Upper Respiratory Infections in Cat
Successfully Lodging Your Cat
Canine Bloat
Canine Cough
Canine Flu
Puppy Warts
Dog Daycare
Successfully Lodging Your Dog
Grooming
The most successful pet care facilities communicate proactively with their clients even when those topics might feel uncomfortable to approach. Having an informative hand out, ideally written from an outside, credible company will help increase pet parent’s knowledge and comfort.
Outstanding Pet Care Learning Center is dedicated to protecting and growing the Pet Care Industry through World-Class Pet Care Training and Education. OPC Learning Center’s curriculum: For more about our courses, visit: www.OPCLearningCenter.com