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With all those cat naps, how do we excite and provide the best care for the felines in our care? Impressing a creature that sleeps anywhere from 15 to over 20 hours a day and seems to have little interest in being in our facility—especially when the feline appears to despise us—can seem like an […]
The first question I always ask my marketing clients is, who is the one doing the selling? Who is the person that is interacting with the potential customer, trying to get them to make a purchase? Is it you, the business owner? Unfortunately, in the dog daycare business, it usually falls upon whoever happens to […]
Just like humans, pets with diabetes have special needs when it comes to feeding and insulin injections. It is important that the pet care staff in a boarding facility be aware of these needs and be properly trained to appropriately care for and monitor diabetic boarders. Diabetes Mellitus In Canine and Feline Patients Diabetes is […]
When people ask me what I do for a living, I tell them that I own a vocational college specializing in animal-related careers. Upon hearing this, most animal lovers perk up and ask what programs we offer. Of course, they are not surprised to learn we offer a dog trainer program and a grooming course, but […]
One way or another, you are going to leave this profession. Some are fortunate to have their children ready, willing and able to perform the hard work it takes to run a pet resort, but most owners don’t have that luxury and may choose to sell it to their employees, often having to finance the […]
At long last, we’ve made it. And, as predicted, the travel industry is roaring back. American travel and tourism are on track to exceed pre-pandemic levels by six percent with a whopping spend of $2 trillion. Nearly all major airlines have reported increased passenger sales and interest in the final quarter of 2021 as travel […]
What qualifies for termination? What is the “line in the sand” that, once crossed, starts the termination process? For many businesses, that line is either non-existent or keeps moving, depending on the person involved or the day of the week. Here is where the problem truly begins—not having very clear, verifiable lines in the sand. […]
Jennifer Miller knows what makes cats purr. She’s been involved in showing, breeding and feline rescue for more than twenty years. Jennifer owns the Katznjamr Bengal Cattery and has shown her cats internationally, even producing the number one spotted Bengal in the World. Her more recent venture is owning Whiskers Cat Hotel, central Texas’ premier […]
When you expand from the world of dogs to the world of cats, the type of clients you get can dramatically change. Dog people are used to being asked for vaccine records, filling out forms, and giving precise answers about their dog’s behavior and needs. In comparison, most cats never leave their home and their […]
Are you getting inquiries for a recommended cat groomer? Are you being asked to maintain the coats of your boarding clients? If you have thought about adding cat grooming to your services, there is no better time than now to learn a new skill and add profit to your business while meeting your current clients’ […]
There seem to be a lot of pet resorts that offer cat lodging, but it’s done half-heartedly—as if they don’t put much value in it. They might have one or two cat enclosures in a separate room “just in case” they have to board one. But, are you aware that along with cat-only families that […]
Your value ladder is your various service offerings and their progression from small commitment/low price to large commitment/high price. Essentially, it’s the path you want someone to take in your business. Although you have a number of different service options that you offer—and it’s understandable to want people to take your biggest and most expensive […]