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“When a pet is pulling its owner into the building, then you know you are doing it right,” says Annmarie Paparella, owner and founder of the VIPet Resort. The VIPet resort, located in Orlando, Florida, is an all–inclusive luxury facility that offers overnight boarding, doggie daycare, grooming, and more. It has been in business for […]
With pets being such a significant part of the family in an increasing number of households, the animal care and boarding industries are quickly expanding. When away from home due to business travels or extended holidays, animal owners are using kennel services more and more to take care of their pets. At kennels, the goal […]
Dogs bark and we know we can’t change that. But dog kennels and other holding areas are built (all tile and concrete) to make noise worse by amplifying sound and increasing echoing. The only way to reduce dog barking noise to a reasonable level is by installing the correct noise reducing products for the situation—and […]
Just as in humans, obesity is now a very common disease seen in pets. According to a 2015 study by the Association for Pet Obesity Prevention, about 53% of dogs and 58% of cats are overweight or obese. As a pet care professional, it’s important to fully understand obesity and nutrition so you can provide […]
When it comes to online marketing, one of the biggest and most common mistakes we see pet care businesses make is having an outdated website. Having an outdated Website is an easy way to deter visitors and a sure way to ruin your standing on Google. We understand that all businesses, especially smaller pet care facilities, […]
When revenue growth occurs, evolutionary changes follow. A critical tool for navigating these changes is a realistic staffing growth plan. Without one, your business is vulnerable to internal chaos and unsustainable operation. This article will help companies of any size develop or tweak the growth plans essential to the foundation for success. Define Your Expectations […]
The pet industry as a whole is one of the most steadily increasing markets in the country. While owners are showing increased value in the relationship they have with their pets, and the willingness they have to spend larger quantities of money on them, they are also doing more research to ensure their pets are […]
Blame it on being a veterinarian, but when I hear the phrase ‘Shake, Rattle and Roll’, I envision quivering cockers and trembling tabbies. Admittedly there are pets that truly seem to enjoy coming to my office, so I don’t take these panicky pets personally. I would however love it if all of my patients and […]
Most business owners in this industry open a pet care center because they enjoy being around pets. They look forward to happy pets and their owners. But they weren’t trained or don’t possess the skills of a top Chief Financial Officer (CFO). They aren’t thinking, “Yippee; I look forward to adjusting our prices frequently to […]
The appeal of using a consultant in your business is undeniable. It seems so easy to have an expert come in, investigate your business practices and, like the flip of a switch, have a secret formula that guarantees success. After all, they look good and talk a good game. What is this secret sauce that […]
Nestled within the picturesque countryside of Peka Peka on the Kapiti Coast of New Zealand is Mary’s Cat Villa, an exclusive boarding facility catering to only cats. The owners, Mary Bossley and her husband, Frank Simon, have been animal lovers for their entire lives. In fact, cats brought them together. Mary had pets of all […]
The term “enrichment center” is being used more and more frequently in the pet care services industry. As competition increases it’s become important to differentiate ourselves, and using the term “enrichment” is an effective way to do that. However, most facilities aren’t operating as true enrichment centers. Enrichment is an active, conscious process with measurable, […]