© 2024 Barkleigh Productions
© 2024 Barkleigh Productions
In the crowded pet boarding market, it’s essential to set yourself apart from your competition. One way you can do that is through a simple piece of video technology called Facebook Live. In case you’re not familiar with it, Facebook Live is an easy–to–use feature that exists right within the Facebook app on your phone. […]
Technology continues to affect the way business is done, and the pet care industry is no exception. We’re now faced with a powerful new class of competitors: those who’ve tapped into the thriving frontier of digital apps. These fast–growing companies have quickly amassed huge resources, client bases and competitive presences across the United States (and […]
“Hire for attitude. Train for skill,” is a philosophy of many customer–focused organizations. However, too many organizations don’t provide the structure or effective training programs to actually accomplish the “train for skill” part. Once you’ve got that great employee hired, you have to provide high-quality training—especially customer service training—and follow up on that training to […]
I get this kind of question all the time. Clients want a clear-cut answer, but all too often in life, things are not so cut and dried. This is one of those instances. I remember the ‘S&L crisis’ of the late 1980’s. Once resolved, there were banks on nearly every corner with “For Sale” signs […]
Canine Infectious Respiratory Disease Complex (CIRDC) is known by many names, the most common being ‘kennel cough’. It has recently been defined as a syndrome (spectrum of clinical signs) in dogs, and is associated with a number of bacteria and viruses. Acute onset of a harsh cough is the hallmark of CIRDC, and dogs may […]
As pet lovers and pet care professionals, we want the pets that we care for to enjoy long and healthy lives. Unfortunately, that is not always the way things turn out. Pets get hurt, develop life threatening conditions or suddenly become ill. We have all heard horror stories from distraught pet parents about taking their […]
The Canine Country Club, located in Manheim, Pennsylvania, is a family owned and operated pet resort that offers boarding, daycare and grooming/spa services. It had a humble origin, but has grown into two bustling locations. Founders and co–owners Gary and Kim Buchen credit their success to their strong faith, work ethic and love of animals. […]
A fluffy little black and white puppy mill rescue dog named Gary escaped from a boarding facility in the middle of the desert in Southern California. Beyond shy and skittish, Gary was nowhere to be found. The only animals the search party found was a swarm of coyotes. What would you do if this puppy […]
The last 30 years of dog training lore revolves around the connection between wolves and dogs. You can buy 100 books that prattle about dogs being descended from wolves; animals that voluntarily live in groups, called packs. This perspective invariably assumes that dogs are likewise “pack animals”. The underlying implication is that dogs possess the […]
When today’s customers are looking up products and services, it’s no secret that Google is the number one option. Therefore, it is easy to see why business owners are desperately seeking the right answers when trying to solve the mystery of Page One ranking on Google. In 2018, more and more pet care professionals will […]
AdWords and Facebook. Sometimes it seems these are the only places to advertise successfully. While AdWords and Facebook often take up the bulk of your advertising dollars, you should consider testing other channels to get your business noticed. Google AdWords can get complex and expensive if you aren’t careful, and Facebook’s recent changes make taking […]
Of course every business owner wants their business to grow—but have you thought about why growth is so important? Costs are increasing; as the industry grows, so do expenses. Labor wages continue to increase, and you need to pay your people well. You want to be able to continue to repair and upgrade your business, […]