© 2024 Barkleigh Productions
© 2024 Barkleigh Productions
In 2019, the pet care industry is more competitive than ever. In every region, fierce rivals with deep pockets are trying to lure away your potential customers and profits. This makes it more difficult and expensive to draw in pet parents (and retain your existing customers). The ever–changing, competitive landscape means a winning (but dated) […]
Chances are, you use Facebook for marketing your pet care facility already. You probably post cute dog videos, pictures and socialization tips on a regular basis on your business page to attract attention and bring in clients. However, you may not have realized the power of Facebook Groups. Simply put, groups are a way for […]
Working with customers in the professional pet care industry is a rollercoaster. On some days, a customer tells you how important you have been in their pet’s life, or surprises you with a card just to say thank you and you get tears in your eyes remembering that what you do is important. On other […]
“I admit it,” says Shana Martin with an infectious grin, “I am a lifelong cataholic and I’m proud of it. Cats have enriched my life since I was a baby.” Shana is the founder and owner of Club Cat, a boutique luxury feline–only hotel and resort. They opened their doors in early 2019. Cats have always […]
Donna works as a groomer in a busy boarding kennel in a busy burg. She works with several other employees; groomers, trainers, daycare attendants and kennel attendants, and they all enjoy a vibrant workplace with happy clientele returning regularly. Her workplace is like most—it has tubs, tables, gates, cages, dryers, grooming equipment and pets. There […]
Animals can’t talk. They can’t say, ‘Hey, I’m not feeling well…I might need medical attention.’ So it is up to us to figure it out. That means that we, as animal owners, care givers, groomers, etc., must be able to ascertain a deviation from the norm. The best way to be able to spot a […]
The single most dangerous threat to the pet boarding industry is the growing trend of house sitting. More and more people are buying into the illusion of personalized care that, in most cases, is promoted by amateur home sitters looking for an easy buck. Pet ownership statistics (American Humane Association) show that most dog owners […]
Learning and understanding canine body language is the foundation of safety in any pet care career. Dogs communicate at all times and it is our responsibility as pet care professionals to learn their language. Like human communication, canine language includes vocalizations, body postures and facial expressions. Observing and learning to recognize each type of mannerism […]
Do you remember why you chose a career in the pet care industry? Was it just another way to make money? Or because you saw an ad in a newspaper? Or was it because you love pets and wanted a career in working with them every day? Come join your fellow pet care people at […]
Every dog parent could use some guidance when it comes to their dog’s behavior. If a puppy seems anxious, gets aggressive around other dogs or can’t remember to pee on the pad, it can be baffling and stressful. It’s pretty normal for a dog parent to go looking for advice—maybe online, from friends and family […]
Did you know that 84% of people believe online reviews as much as they trust friends and family?1 Another study says 90% of people read online reviews and they influence buying behavior. Think about it, when you go online to buy something, whether it’s an item of clothing, electronics, or to choose a movie, you […]
The pet care industry is healthier than ever. In 2018, American pet parents were estimated to have spent over $72 billion on their pets. Of course, it’s also more competitive than ever, and new and more powerful rivals are doing everything they can to lure your clients away from you. It may surprise you to […]