© 2024 Barkleigh Productions
© 2024 Barkleigh Productions
There’s no denying it—the COVID-19 pandemic has majorly shifted consumer behaviors and it’s time businesses accept it and adapt, or risk being surpassed. All aspects of a brand’s business model need to be evaluated, and marketing is no exception. Pet care businesses can “catch on” by focusing on communication, authenticity, technology, channels and heart. Communication […]
As the old adage goes, a picture is worth a thousand words. But, you also want the pictures of the four-footed family members in your facility to solidify your relationship with your clients and make them want to share with friends and family. People love pictures of pets—their own pets especially. Just peruse your friends’ […]
Passionate about dogs and their business, Jessica and James Friley, the owners of Man’s Best Friend Pet Resort in Belton, Missouri, have recently added another service to their business. The couple was looking for ways to increase their revenue stream and still cater to their dog clientele year-round. When customers are not boarding their pets, […]
As leaders, we are often expected to have all the answers. But leaders are people too—we’re not perfect, and we make mistakes. Here are three mistakes you might be making that could be slowing down your team and dragging down your business, as well as what you should be doing instead. 1 Believing That It’s […]
While the COVID-19 pandemic continues to be a monumental global challenge, we can point to one good thing that’s come of it: an abundance of puppies and shelters dogs have been adopted nationwide. In recent months, rescues and shelters saw enormous spikes in applications and adoptions, and so did breeders. In fact, puppy sale inquiries […]
When working to prevent aggression, it’s important to understand how cumulative stress affects our dogs. Each dog has a breaking point, which dog trainers refer to as their “threshold.” Thresholds are important to recognize in order to keep everyone safe. A dog that hasn’t left their home in months could quickly cross their threshold into […]
As we all navigate the pandemic and the current economy, an age-old truth has become even truer: customer loyalty is the lifeblood of the American small business—especially in our industry. Many pet boarding and daycare businesses are still recovering lost revenue from state-mandated closings and consumer hesitance. To restore financial stability, business owners must do […]
When Emerson and Kathy Hughes of Glen Allen, Virginia founded Holiday Barn Pet Resorts in 1972, their focus was to provide a safe and healthy place for people to board their pets. As demand for their services grew—including training and grooming, which was added by request of their customers—the Hugheses decided to open a second […]
As a boarding facility, there are many great ways to increase the bottom line when it comes to feline care. One way we can add revenue without incurring a high upfront cost is by offering our cat clients a brush-out on their last boarding day. A brush-out by a staff member is an easy option […]
When first opening your pet care business, you probably planned for all imaginable challenges. You likely outlined cleaning procedures to protect animal clients from disease outbreaks and invested in ongoing staff training to prevent conflict. You probably even created a pet care business plan to ensure adequate profit was made each month. As a responsible […]
Like most businesses, the pet boarding and daycare industry has taken a hard hit in 2020. It is more important than ever that you put in the efforts and educate yourself to make your business stand out from the rest in order to get new and existing clients walking back through your doors. This year’s […]
Operating a pet care facility comes with many responsibilities, with the most important being ensuring the wellbeing of your guests. So maintaining optimal environmental conditions is essential to keeping the animals safe and comfortable. According to the American Veterinary Medical Association, the ambient temperature for dogs and cats should be kept above 50 °F/10 °C […]